El Gouna Film Festival (GFF) is pleased to announce the launch of its most dynamic edition yet of CineGouna Market, featuring new sections, distinctive showcases, and leading companies from across the film industry.
This milestone would not have been possible without the support of the Egyptian Film Commission (EFC), whose regional and international partnerships have strengthened the market’s foundation. Together, we aim to pursue strategic expansions in future editions, in line with our commitment to building a more inclusive and diverse Market that embraces every aspect of filmmaking.
This year, CineGouna Market takes a major step forward with cutting-edge technologies, impactful collaborations, stronger regional and international presence that continue to elevate its standing across the industry.
This year, we are proud to announce our partnerships with Gemini Africa and the British Council, alongside the launch of the new edition of Le Salon du Marché.
Following our open call, we received over 40 submissions, from which a carefully selected group of participants was chosen to present their projects through scheduled pitching sessions at the market.
New this year: The Cinematography Corner
As one of the most exciting additions to CineGouna Market, the Cinematography Corner will feature exclusive showcases of the latest cameras and lighting equipment, many of which will be presented for the first time in Egypt. The program will also include live demonstrations led by some of the region’s most renowned cinematographers and industry professionals.
Showcase 1: ALEXA 35 XTREME
Presented by: Wael Shawky
CEO & Director of Photography.
A leading figure in the industry, Wael brings a wealth of experience and a visionary approach to cinematography.
Date & Time: October 18 at 11:30 AM
Location: Focus Films Booth, The Film Market
Showcase 2: Nikon RED ZR
Presented by: Tarek Ibrahim
Film Director, Cinematographer, Aputure Lighting Ambassador (Middle East).
Tarek’s work combines emotional storytelling with cinematic precision. His clients include LG, J&J, Zain, TCL, Motorola, and more.
Date & Time: October 21 at 11:30 AM
Location: FotoExpress Booth, The Film Market
Showcase 3: Godox Lighting Equipment
Date & Time: October 19 at 12:00
Location: Godox Booth, The Film Market
Strategic Partnership Announcement
The festival is also proud to announce the signing of an official cooperation agreement between the Egyptian Film Commission and China’s ORI Group, aimed at strengthening cinematic ties between the Egyptian and Chinese film industries. The partnership will support co-production projects, training programs, and the exchange of expertise between both markets.
The agreement will be officially signed during the festival in the presence of representatives from both sides, marking the beginning of a new phase of strategic collaboration to advance the regional film industry.
Talks Over Coffee
This year, the festival introduces “Talks Over Coffee”, a series of intimate discussions with limited attendance, announced daily and requiring pre-registration. These sessions will explore key industry topics such as cross-border co-productions, political challenges, and the future of film financing.
Coffee for the sessions is provided by Coffee Beats.
We invite you to visit the CineGouna Market at The Plaza to explore exhibitors and participate in the diverse activities taking place throughout the festival.
