beIN Media Group has officially solidified its position as the premier destination for basketball fans in the Middle East and North Africa (MENA) by announcing a comprehensive renewal of its partnership with the National Basketball Association (NBA). This multi-year agreement ensures that the network remains the exclusive broadcaster for the league across 24 countries in the region, continuing a collaboration that has spanned nearly two decades.
The extension guarantees extensive coverage of the league’s most prestigious events, ranging from the intensity of the regular season to the high-stakes atmosphere of the NBA Playoffs and the NBA Finals.
Comprehensive Multi-Platform Coverage
Under the new terms, the network will provide fans with unprecedented access to live games and original programming. Subscribers can expect a robust schedule featuring up to nine live matchups per week during the regular season. These broadcasts will be available across the group’s flagship sports channels and its dedicated digital streaming platform, TOD, ensuring that viewers can follow their favorite teams on multiple devices.
A key highlight of the renewal is the commitment to linguistic diversity. In an effort to cater to the region’s varied audience, all major games and surrounding content will be produced in Arabic, English, and French. This approach aims to deepen the engagement of a growing and passionate basketball fanbase.
Strengthening a Long-Term Alliance
The partnership between beIN and the NBA, which first began in 2008, has been a cornerstone of the group’s sports portfolio. Regional leadership noted that the agreement reflects a shared vision to elevate the profile of basketball in the Middle East. By providing consistent, high-quality production and expert analysis, the network has played a vital role in the sport’s rising popularity across the territory.
In addition to live game coverage, the deal includes rights to NBA TV—the league’s 24-hour dedicated channel—as well as extensive digital highlights and news updates. This ensures a constant flow of content for enthusiasts, keeping them connected to the league’s biggest stars and most iconic moments throughout the year.
As basketball’s global footprint continues to expand, this latest deal reinforces the region’s importance as a strategic market for the NBA and affirms the network’s status as a leading provider of world-class international sports.
